hi I've removed the g/card to take it out of the equation and also tried my old 1950 g/card and also the onboard card and still the same. I think the memory is ok as i've tried lots of combinations, also tried my old ddr from my old system.
Did the RAM modules pass MemTest86 3.5b without errors ?
I installed plenty of Gigabyte Z77 boards with the latest BIOS and they are rock solid.
Unless your board is defective.
Did you check the hard disk ? Do a full sector-by-sector scan with the utility provided by the manufacturer on their website.
Only after having checked RAM being defective free and hard disk defective free you could think about the DVD or Blu-Ray drive being the culprit.