There is an apparently problem with this lame AMD Installation Manager that has been reported elsewhere.
First, their 'Install Mgr' which isn't and shouldn't be necessary does not install, then the USB3 drivers won't install. I tried the package from Gigabyte and from AMD and the same thing. The last time was on a fresh W7 install.
This reminds me of the problems with XP and those HD audio drivers where M$ failed to include a 'fix' in sp3 that they were suppose to include, then not telling anyone that it wasn't here, thus preventing installing HD audio driver package until one of those so called "knowledge base' patches is installed first.
I bet if was a Wintel driver, there wouldn't be a problem!