While I certainly appreciate the sentiment, lower prices means the bottom line is getting squeezed. Employees and machinery must work faster or employees must be cut to satisfy shrinking profit margins. Both of these can lead to higher reject rates and higher post-retail defects.
I, for one, never minded paying extra for top-quality because it meant I had a better chance of getting a working product out of the box and better longevity from the product.
But...not being the CEO or a top-level manager within Gigabyte, I digress. Certainly they have weighed and measured the pros and cons of such a decision.
Drive on, Gigabyte. Drive on.