I had the exact same problem as you when I bought the GA-970A-UD3 (rev. 1.0) with a AMD X6 cpu. So, this is what happen to me. I setup all the parts in the case. Turn on the PC and the CPU and DDR3 were all detected fine. The mobo came up with bios F3. I then proceed to install Windows 7 and thats when I noticed the 1st problem. The system appeared to reboot except it never went to POST just stayed at a black screen. NOT a GOOD sign!!. So, I pwr off the system and restart. Again, it APPEARED to be working fine, started Windows 7 install again. 2nd time around Windows 7 installed fine I managed to install all of the mobo drivers for Sound, Lan, chipset, and USB. Just before I was getting ready to actually use the PC it LOCKS UP at the Winodws Log-on screen. It never booted again! After this the PC would lock up at the BIOS flash screen IF IT EVEN POST AT ALL. I thought maybe the DDR3 could be bad to I removed 1 and nothing, then the other same thing. I cleared the CMOS and this would sometimes allow the BIOS screen to flash for about 3 seconds and then just lock up again. Not wanting to give up I went to a local store and bought different DDR3....still the same problem. I tear the system down to the basic components: CPU, DDR3, and Video (Radeon HD 6870)....samething, no sound, no video,nothing..dead dead dead. I didnt have a second system so I could isolate the problem to either the MOBO or the CPU so long story short RMA THE CPU AND MOBO to Newegg. 2nd system from Newegg works right out of the box...as it should have to begin with.
PS. I am using the same CPU cooler on the 2nd CPU as the 1st one: Hyper 212 Evo. my PSU is a 500W