Well in general problem is in community. I'm moderator on little slovak forum, where we have 25-50K UiP/day. No big deal, but official GA forums are total cementary in comparison with our forums. But to the topic.
Yes, hell yes we miss some good software like ASUS ThermalRadar. For all OC wankers, good, You can get Your CPU to 7 GHz on air, or liquid, or however, most of the people don't give a damn, not at all. Normal people need stability [check], good software [missing like hell] and good support [missing].
All major companies [ASUS, EVGA, MSi, GA, etc.] are missing some key elements and none of them give a fu*k. That's reality, wake up to it, do something about it.