Hi!
Just something I read on either Nordichardware or Sweclockers. They were supposed to recieve samples for review but didn't due to some problem. And the fact that there were no cards available at launch here in sweden which is uncommon.
Many other brands were available and had plenty in stock. It's not exactly a secret that every company tries to supply the resellers with as many cards as possible days before launch. Not having cards available at launch could in many cases mean loosing existing or potential customers, just about everybody knows that, and I am pretty sure the people at Gigabyte does too.
Btw... there is still no signs of the SOC version in any swedish stores. Sure you can order but none has any in stock.